Free Resource
Website Performance Checklist
25+ checkpoints covering design, speed, SEO, and conversions. Use this to audit your existing site or evaluate a new one before you launch.
1. Design & First Impressions
- Clear, professional logo and brand identity visible above the fold
- Consistent colours, fonts, and visual style across all pages
- Compelling hero section with a clear value proposition
- High-quality images (not blurry, stretched, or stock-photo-obvious)
- Whitespace used effectively — pages don't feel cluttered
2. Mobile & Responsive Design
- Site looks great and functions perfectly on mobile devices
- Tap targets (buttons, links) are at least 44×44px
- Text is readable without zooming on small screens
- Navigation is easy to use on a phone
- Forms and checkout work correctly on mobile
3. Speed & Performance
- Page loads in under 3 seconds on a standard connection
- Google PageSpeed score of 80+ on mobile
- Images are compressed and served in modern formats (WebP/AVIF)
- No render-blocking scripts delaying page load
- Core Web Vitals (LCP, FID/INP, CLS) are in the "Good" range
4. SEO Fundamentals
- Each page has a unique, keyword-rich title tag (under 60 characters)
- Meta descriptions are written and compelling (under 160 characters)
- Heading hierarchy is logical (one H1 per page, H2/H3 for structure)
- Google Search Console is set up and verified
- XML sitemap exists and is submitted to Google
- Site is indexed — key pages appear in Google search results
5. Trust & Credibility
- Google reviews or testimonials are visible
- ABN / business address is listed (builds trust and SEO)
- Privacy Policy and Terms pages are present and linked
- SSL certificate is active (padlock in browser address bar)
- Professional email address used (not @gmail.com)
6. Conversions & Calls to Action
- A clear, prominent call to action on every page
- Contact details (phone and/or email) visible without scrolling
- Contact form works and sends notifications
- Google Business Profile is set up and linked
- Analytics installed to track visitors and conversions
Not Sure How Your Site Scores?
Let us do the work. Request a free 10-minute audit and we'll review your site against these checkpoints and send you a personalised report.